For our EGD lesson on thursday, we were to copy a sample cover page of a newsletter on indesign. At first I felt lost as I thought indesign would be very difficult to use. However, I realised that it is really much more simple than it seems. All the borders were created with the box tool and essentially, the majority of the work was to create boxes, lines and ensure the words were where they were.

The biggest problems I faced was the words. It was difficult to space them out the way the sample cover was. However, practise makes perfect and I got the hang of the exercise pretty quickly and actually managed to complete the exercise on time.

After the exercise, Ms Teh went through with us more about the Golden triangle and the Villard's diagram. 

I learnt that the golden triangle has a spiral which indicates the place where the eye of the audience will be drawn towards when they see the advertisement. This is an essential concept as many advertisers make use of this triangle to ensure the most important points will be understood. 

I have always known there was a certain science to advertisements, however when learning it, I felt amazed. Also, I thought that this exercise could have been more engaging if Ms Teh had asked us where our eyes were drawn towards when we first looked at the picture. Then it would have been mindblowing when she explained to us the science behind the golden triangle.

The Villard's digram, as shown in the image above, is for 2 page layout.  To create it, we have to first draw lines across a 1/2 page diagonally and draw a line across the entire page diagonally and do the same for the opposing side.

This diagram acts as a guide for us to place important pictures and helps our layout look better.