I like the use of white space in this design, it shows the minimalistic side of coke and places all emphasis on the coke bottle. The picture of the bottle also matches the tagline , "live on the Coke side of life" where the coke in the bottle is defying gravity. Which would mean to have fun and living without boundaries as there are people having fun and doing whatever they like at the top of the coke bottle. It shows that the living on the "coke side of life" is to relax and hang loose, appealing to their target audiences of youths. 

There is a contrast in the font of the tagline where "Coke" is both bolded and made larger. Again, emphasising the brand name. The colour of the tagline also matches the colour of the coke, making it aesthetically pleasing to the eye. The bottom of the poster has the ever iconic Coco Cola in both a different font and colour. The red is able to capture the audience's attention and again, emphasize the brand name.

Furthermore, the colours used in the poster complement each other and gives a whimsical feeling to it, making it easy on the eyes.Overall, the whole poster is symmetrically balanced, with its weight in the picture evenly distributed in the poster. This gives the whole poster a neater look yet at the same time it has a light and fun feel, with the emphasis of the poster still being on the coke bottle. Which accomplishes its purpose of selling the coke to its audience right away.