This advertisement makes use of its brand name in this poster, allowing it to achieve the desired result of making the brand name "palm" stick. It does so with the clever usage of literally using a real palm beside the smartphone palm. The vibrant colour of the real palm immediately brings attention to it, showing contrast between the two palms right away. The poster is able to demonstrate one of the main functions of the smart phone, on the real palm by the writings on the hand. It shows the inefficiency of the hand, and encourages people to buy the smartphone instead as it looks clean and organised. This contrast is further shown with a white background behind the smartphone, versus the palm in a busy and messy city.

The alignment of this poster is done in careful manner. The two words on the top "Chaos" and "Order" are the two most important words in this advertisement as it highlights the main difference between the two. Next, on the bottom of the poster with the tagline "organize your life with palm", again making sense to the audience as the smartphone palm is associated with "Order". Bringing a positive connotation to the phone. Finally, the eyes will land on the different colours of the phone model at the bottom. Although the brand too wants to advertise that the phone has many other colours besides black, it is printed tinier at the bottom so as not to compromise the poster's main purpose. Which is the phone's real functions instead of the aesthetics.

The colour of the real palm is saturated to match the brand logo of "palm" which is orange. The colours of the whole poster matches both the font and the pictures, allowing for a much smoother and neater look.