For egd lesson, we learnt puppet wrap where we can manipulate our image's actions. I manipulated his hands up to look like he was jumping for joy and his legs up to kick the floor. I added the trampoline for his background and the overall effect was a middle aged man acting like a child.

 I went onto google to find an unedited image of a scenery, and found the above, which was dull and the colours didn't "pop". 

I played around with the brightness, exposure and colours. I increased the blues and greens and darkened the colours for a more magical look.

Applying the ganossian blur,which I learnt last week, I unblurred everything but the reflection of the river. 

Applying what we learn last week for photoshop, i decided to use the same cloth used for the man's jacket to change the model's yellow dress into that pattern. I first traced the model's outfit using quick selection, then copied via new layer before clicking on the pattern and using clipping mask. I used hard light to have a more natural look to the dress's pattern. I enlarged her chest area for a more balanced look overall. 

This is my idea for the advertisement. I chose the honey brand Waitrose. I find the design of their jars very classic and simplistic. It is able to match the layout of my design, which I plan for it to be minimalistic and simple with lots of white space. 

The final product with the label 4 is a mesh up of a bee hive and the Honey Jar. It is done to show the freshness of the honey from Waitrose.

In the advertisement, I either plan to have Winnie the Pooh to be the model for the product, and show that he prefers Waitrose's honey over the bee hive's honey. This will show that waitrose honey's quality matches that of beehive's honey in terms of quality. Furthermore, with the addition of bees around both the beehive and Waitrose's honey, it shows that even bees are confused as to which is the "real" honey.

The second idea for my advertisement will replace Pooh with a table. The final product sits on the table with a beehive nearby in the background. The bees will be stuck in the middle, confused as to which honey to go to. 

Both idea will show Waitrose Honey's quality.

This is a very creative and interesting advertisement. It successfully shows that Heinz's ketchup contains real tomatoes. The whole bottle is made of tomato from top to bottom, even with the leafs of tomato. It gives off the impression that Heinz's ketchup is 100% tomato and not artificial like so many products these days which can even appeal to the health conscious and would choose Heinz over other brands.
It's slogan is very creative too as it successfully interchanges the word tomato and ketchup. It demonstrates that Heinz's ketchup is all natural just like tomatoes.
I like the colour background usage of ketchup red. The darker shade of red does not take away the focal of the ketchup bottle, but instead, brings more attention to it. I like that they did not use a white background which although simplistic, would be quite boring.
Overall, the red draws attention to the eye.

2 weeks ago for essential graphics design, we did typography. We wrote a word on text and were to transform it into an image using outline. I initially wrote the word illuminate as I wanted to play around with the words using the anchor point tools. I eventually shortened the word to Nate as illuminate was too long. I got the idea Date from the letter E. The middle stem of the E resembles an arrow. 

Hence, I changed the N to a D so that I could make D look like a bow and add an arrow. 

The whole text was to reflect a victorian feel, hence the letter T, looks like a sword.

Worksheet- Elements of Advertisements

The above picture contains the slogan "be colourful" which related to the image of these schoolgirls , the distinct logo of Vera Bradley . I like the visuals of the schoolgirls as it give off a very preppy feeling. The main school girl adds a nice pop of colour to the dull beige background, letting her stand out and showing the relation of the slogan "be colourful". This allows the audience to know that Vera Bradley's clothing are all bright and allows you to stand out in the crowd. The brand name is printed very big, unlike other logos, it draws emphasis to the brand and it is more likely for others to remember it.  The above picture contains the Logo of macy's, both the star and the font, vibrant images and a copy.  It contains the headline 'Find your magic' and the slogan 'at macy's where it all comes together' The image uses a darker background and overall colour scheme. It gives off a mysterious feeling which relates to the headline "find your magic". The slogan "at Macy's where it all comes together" shows how at macy's there are many choices of clothes where the customer will find whatever style they need.

BAD ADVERTISING EXAMPLE Reasons: This advertisement is not visually appealing and is a sight for sore eyes. The colour scheme does not blend nicely and the grainy "cartoony" effect is makes this ad seems very old and is off putting to it's audiences. There is too much text squeezed into one information, all trying to stand out that the dominance is lost on the advertisement. It confuses my mind and I find it hard to concentrate on it. There is no dominance in this picture. The name of the website, potlawyer.com sounds very shady and it is very tacky. The pun "Ease your mind" does not match a typical law advertisement and it is a bad joke. Overall, no client in their right mind would want to solicit this lawyer if they were to see this advertisement as he does not come across as a very professional lawyer.