Worksheet- Elements of Advertisements

The above picture contains the slogan "be colourful" which related to the image of these schoolgirls , the distinct logo of Vera Bradley . I like the visuals of the schoolgirls as it give off a very preppy feeling. The main school girl adds a nice pop of colour to the dull beige background, letting her stand out and showing the relation of the slogan "be colourful". This allows the audience to know that Vera Bradley's clothing are all bright and allows you to stand out in the crowd. The brand name is printed very big, unlike other logos, it draws emphasis to the brand and it is more likely for others to remember it.  The above picture contains the Logo of macy's, both the star and the font, vibrant images and a copy.  It contains the headline 'Find your magic' and the slogan 'at macy's where it all comes together' The image uses a darker background and overall colour scheme. It gives off a mysterious feeling which relates to the headline "find your magic". The slogan "at Macy's where it all comes together" shows how at macy's there are many choices of clothes where the customer will find whatever style they need.

BAD ADVERTISING EXAMPLE Reasons: This advertisement is not visually appealing and is a sight for sore eyes. The colour scheme does not blend nicely and the grainy "cartoony" effect is makes this ad seems very old and is off putting to it's audiences. There is too much text squeezed into one information, all trying to stand out that the dominance is lost on the advertisement. It confuses my mind and I find it hard to concentrate on it. There is no dominance in this picture. The name of the website, potlawyer.com sounds very shady and it is very tacky. The pun "Ease your mind" does not match a typical law advertisement and it is a bad joke. Overall, no client in their right mind would want to solicit this lawyer if they were to see this advertisement as he does not come across as a very professional lawyer.