Friday, May 23, 2014



This is my idea for the advertisement. I chose the honey brand Waitrose. I find the design of their jars very classic and simplistic. It is able to match the layout of my design, which I plan for it to be minimalistic and simple with lots of white space. 

The final product with the label 4 is a mesh up of a bee hive and the Honey Jar. It is done to show the freshness of the honey from Waitrose.
In the advertisement, I either plan to have Winnie the Pooh to be the model for the product, and show that he prefers Waitrose's honey over the bee hive's honey. This will show that waitrose honey's quality matches that of beehive's honey in terms of quality. Furthermore, with the addition of bees around both the beehive and Waitrose's honey, it shows that even bees are confused as to which is the "real" honey.
The second idea for my advertisement will replace Pooh with a table. The final product sits on the table with a beehive nearby in the background. The bees will be stuck in the middle, confused as to which honey to go to. 

Both idea will show Waitrose Honey's quality.

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