This is a very creative and interesting advertisement. It successfully shows that Heinz's ketchup contains real tomatoes. The whole bottle is made of tomato from top to bottom, even with the leafs of tomato. It gives off the impression that Heinz's ketchup is 100% tomato and not artificial like so many products these days which can even appeal to the health conscious and would choose Heinz over other brands.
It's slogan is very creative too as it successfully interchanges the word tomato and ketchup. It demonstrates that Heinz's ketchup is all natural just like tomatoes.
I like the colour background usage of ketchup red. The darker shade of red does not take away the focal of the ketchup bottle, but instead, brings more attention to it. I like that they did not use a white background which although simplistic, would be quite boring.
Overall, the red draws attention to the eye.