For egd lesson, we learnt puppet wrap where we can manipulate our image's actions. I manipulated his hands up to look like he was jumping for joy and his legs up to kick the floor. I added the trampoline for his background and the overall effect was a middle aged man acting like a child.

 I went onto google to find an unedited image of a scenery, and found the above, which was dull and the colours didn't "pop". 

I played around with the brightness, exposure and colours. I increased the blues and greens and darkened the colours for a more magical look.

Applying the ganossian blur,which I learnt last week, I unblurred everything but the reflection of the river. 

Applying what we learn last week for photoshop, i decided to use the same cloth used for the man's jacket to change the model's yellow dress into that pattern. I first traced the model's outfit using quick selection, then copied via new layer before clicking on the pattern and using clipping mask. I used hard light to have a more natural look to the dress's pattern. I enlarged her chest area for a more balanced look overall. 

This is my idea for the advertisement. I chose the honey brand Waitrose. I find the design of their jars very classic and simplistic. It is able to match the layout of my design, which I plan for it to be minimalistic and simple with lots of white space. 

The final product with the label 4 is a mesh up of a bee hive and the Honey Jar. It is done to show the freshness of the honey from Waitrose.

In the advertisement, I either plan to have Winnie the Pooh to be the model for the product, and show that he prefers Waitrose's honey over the bee hive's honey. This will show that waitrose honey's quality matches that of beehive's honey in terms of quality. Furthermore, with the addition of bees around both the beehive and Waitrose's honey, it shows that even bees are confused as to which is the "real" honey.

The second idea for my advertisement will replace Pooh with a table. The final product sits on the table with a beehive nearby in the background. The bees will be stuck in the middle, confused as to which honey to go to. 

Both idea will show Waitrose Honey's quality.

This is a very creative and interesting advertisement. It successfully shows that Heinz's ketchup contains real tomatoes. The whole bottle is made of tomato from top to bottom, even with the leafs of tomato. It gives off the impression that Heinz's ketchup is 100% tomato and not artificial like so many products these days which can even appeal to the health conscious and would choose Heinz over other brands.
It's slogan is very creative too as it successfully interchanges the word tomato and ketchup. It demonstrates that Heinz's ketchup is all natural just like tomatoes.
I like the colour background usage of ketchup red. The darker shade of red does not take away the focal of the ketchup bottle, but instead, brings more attention to it. I like that they did not use a white background which although simplistic, would be quite boring.
Overall, the red draws attention to the eye.

2 weeks ago for essential graphics design, we did typography. We wrote a word on text and were to transform it into an image using outline. I initially wrote the word illuminate as I wanted to play around with the words using the anchor point tools. I eventually shortened the word to Nate as illuminate was too long. I got the idea Date from the letter E. The middle stem of the E resembles an arrow. 

Hence, I changed the N to a D so that I could make D look like a bow and add an arrow. 

The whole text was to reflect a victorian feel, hence the letter T, looks like a sword.

Worksheet- Elements of Advertisements

The above picture contains the slogan "be colourful" which related to the image of these schoolgirls , the distinct logo of Vera Bradley . I like the visuals of the schoolgirls as it give off a very preppy feeling. The main school girl adds a nice pop of colour to the dull beige background, letting her stand out and showing the relation of the slogan "be colourful". This allows the audience to know that Vera Bradley's clothing are all bright and allows you to stand out in the crowd. The brand name is printed very big, unlike other logos, it draws emphasis to the brand and it is more likely for others to remember it.  The above picture contains the Logo of macy's, both the star and the font, vibrant images and a copy.  It contains the headline 'Find your magic' and the slogan 'at macy's where it all comes together' The image uses a darker background and overall colour scheme. It gives off a mysterious feeling which relates to the headline "find your magic". The slogan "at Macy's where it all comes together" shows how at macy's there are many choices of clothes where the customer will find whatever style they need.

BAD ADVERTISING EXAMPLE Reasons: This advertisement is not visually appealing and is a sight for sore eyes. The colour scheme does not blend nicely and the grainy "cartoony" effect is makes this ad seems very old and is off putting to it's audiences. There is too much text squeezed into one information, all trying to stand out that the dominance is lost on the advertisement. It confuses my mind and I find it hard to concentrate on it. There is no dominance in this picture. The name of the website, potlawyer.com sounds very shady and it is very tacky. The pun "Ease your mind" does not match a typical law advertisement and it is a bad joke. Overall, no client in their right mind would want to solicit this lawyer if they were to see this advertisement as he does not come across as a very professional lawyer.

The mandarin caption translates to, your hurt yourself and you hurt the others around you.

The two pictures above are from different advertisements, however, they relate to each other.

I do not like the layout, and design of the first advertisement. The fonts and the word alignments seem very amateurish, although there is a contrast with the white words against the black background. However, it's one redeeming factor is the picture of the woman, it is impactful and is about to fulfil it's intention of having people to not or stop smoke. This is because, the picture scares people and is enough to prevent them from ever wanting to end up like her. Overall this advertisement does not appeal to me although it does get its general message out. It can improve on its background design and perhaps change its font to a different typography. 

The second picture is a better advertisement in terms of layout and the single picture of the hand is more impactful as it directs the attention to it. The ombre background is easier on the eyes and  matches the skin tone of the hands. I like how the words are smaller and is still able to get its message across because the picture would intrigue the audience's attention. 

This is an example of how two advertisements with the same intention can look different just with the background and typography. 

This is a very innovative idea. It is able to fulfil its purpose with the use of the vending machine as a prop to appeal to its audience.

People who see this vending machine would instantly be surprised to see a vending machine with guns in it. The oddity of this immediately strikes them and would engage them to stay on and examine the poster, whereby their eyes would land on the phrase, "This is how easy it is to get hold of a gun in South Africa." 

This allows the poster to get its point across in an effective and powerful way. The designer uses a solemn font type for the phrase to match its message. Along with the guns in the machine is shown to be as easily obtained as a bag of chips, it is able to give the perception of the relaxed gun laws in South Africa. Once the readers understand the message, they would first be horrified, and then sympathetic to the plight of South Africans. Finally, donating to this good cause.

The poster also makes use of dull colours like brown and black to emphasise the mood and seriousness of the poster. Furthermore, the colours do not take away the attention of the guns, and instead play a complementary background role. The guns are able to remain in attention and it is clear to the audience that the whole dominance of this poster is centered around the gun.

The clever use of vending machines to ask for donations is sure to attract people to donate.

This advertisement makes use of its brand name in this poster, allowing it to achieve the desired result of making the brand name "palm" stick. It does so with the clever usage of literally using a real palm beside the smartphone palm. The vibrant colour of the real palm immediately brings attention to it, showing contrast between the two palms right away. The poster is able to demonstrate one of the main functions of the smart phone, on the real palm by the writings on the hand. It shows the inefficiency of the hand, and encourages people to buy the smartphone instead as it looks clean and organised. This contrast is further shown with a white background behind the smartphone, versus the palm in a busy and messy city.

The alignment of this poster is done in careful manner. The two words on the top "Chaos" and "Order" are the two most important words in this advertisement as it highlights the main difference between the two. Next, on the bottom of the poster with the tagline "organize your life with palm", again making sense to the audience as the smartphone palm is associated with "Order". Bringing a positive connotation to the phone. Finally, the eyes will land on the different colours of the phone model at the bottom. Although the brand too wants to advertise that the phone has many other colours besides black, it is printed tinier at the bottom so as not to compromise the poster's main purpose. Which is the phone's real functions instead of the aesthetics.

The colour of the real palm is saturated to match the brand logo of "palm" which is orange. The colours of the whole poster matches both the font and the pictures, allowing for a much smoother and neater look.